Your questions about your AI receptionist, answered plainly.

No jargon, no hype. If your question isn't here, email hello@reachleads.co.uk and we'll answer it.

Getting started

What is an AI receptionist?

An AI receptionist is a phone and website agent, trained on your business, that answers in a natural voice, screens out spam and sales calls, and books real customers in — 24 hours a day. It handles your common questions and hands over to a person whenever someone needs one.

What can it do — and what can't it do (yet)?

It answers and screens every call and message, filters out spam and sales calls, answers your common questions, takes messages and books consultations and appointments. What it doesn't do (yet): take payments, access customer accounts or handle complex account-specific queries, or give regulated, legal or clinical advice. For anything beyond that, it takes a message or hands straight over to you.

Who is Pablo?

Pablo is the name of our AI voice receptionist — the one who answers your phone. He's trained on your business, speaks in a natural voice, and works around the clock. Your website receptionist works from the same brief, so callers and web visitors get the same answers.

Do I need any tech skills?

No. It's fully done-for-you. We write the scripts, train it on your business, connect your phone, website and CRM, and test it. You don't install or manage anything.

How long until it's live?

Setup starts the same week as your free consultation, and most builds go live within 14 to 21 days. That includes writing the scripts, training it on your business, connecting your systems and a round of testing.

Cost and pricing

How much does an AI receptionist cost in the UK?

It's a one-off, fixed-price build with no monthly retainer, quoted for your business at a free consultation. The voice receptionist and website receptionist are each priced individually, and bundling both saves you money. You pay only the running costs (telephony and platform), at cost — and the price we quote before work begins is the price you pay.

Is there a monthly fee?

No. We don't charge a monthly retainer. You own the build, and you only pay the small running cost directly to the telephony provider, at cost.

What are the ongoing running costs?

Typically £50–£150 a month for the telephony, paid directly to the provider at cost. It varies with your call volume, and we're transparent about it before you commit.

Screening and sounding human

Does it screen out spam and sales calls?

Yes. Screening the noise is a core part of the job. It filters out obvious spam and cold sales calls, so you're only alerted about real customers — not the tenth "we can rank you on Google" call this week.

Will it sound robotic?

No. Pablo answers in a natural, human-sounding voice and is trained on your business. He greets callers by your business name and speaks in your tone — most callers simply experience a fast, helpful response.

How does it know about my business?

We train it on your business — your services, prices, hours, FAQs and the way you like to answer. Its responses are specific to you, not generic. No technical jargon required on your side.

What happens if it can't answer something?

It follows the escalation rules we agree with you. Depending on what you prefer, it takes a detailed message, books a callback, or transfers the caller straight to a human.

Data and privacy

Is it GDPR compliant?

Yes. Every build is UK GDPR compliant and customer data is handled in line with UK data protection rules. We set it up so you stay in control of your information.

Where is my data stored and who can see it?

Your customer data flows into the systems you already use — your inbox or CRM — and stays under your control. We talk you through exactly what's captured and where it goes before launch.

Can data be deleted on request?

Yes. Because the data sits in your own systems, you can manage and delete it in line with your GDPR obligations. We help you set this up sensibly during the build.

Website receptionist

What is the website receptionist?

It's an AI agent embedded on your website and WhatsApp that greets visitors by chat or voice, answers instantly, qualifies real enquiries and books them in. See the website receptionist page for exactly what's included.

Does it replace my contact form?

Yes. Instead of a form that sends details into a void, it answers straight away, asks the right questions, and books the enquiry in there and then. Nobody has to fill in a form and wait to hear back.

Can visitors talk to it, or only type?

Both. It works as a chat widget and, if you want it, a click-to-talk voice agent — the same natural voice behind Pablo. Visitors choose whichever they prefer.

Support and changes

Can I change what it says after launch?

Yes. Every build includes 30 days of support with unlimited tweaks. You can refine scripts and answers with us during that period and update them any time afterwards.

What is the 30-day support period?

A month of close, hands-on support right after launch where we fine-tune the receptionist against real calls and chats. We adjust wording, handling and routing until it's working exactly how you want.

Can it grow with my business?

Yes. You can start with one piece — say, missed-call recovery — and add booking, FAQ answering or the website receptionist later. The setup is built to expand as you need it.

Still have a question?

Book a free consultation or drop us an email — we'll give you a straight answer.